Spreading holiday cheer, one saccharine movie at a time, is big business.
| | The Made-for-TV War for Christmas |
After her panel at the first-ever Christmas Con, a sold out, three-day convention held in New Jersey earlier this month, sponsored by the Hallmark Channel, Lacey Chabert found herself surrounded by a cheerful mob of dedicated fans who religiously watch her fall in love every holiday season. Most wanted autographs or to take a selfie with her. Some asked if she likes to bake in real life, since she's played both a bakery owner in 2012's Matchmaker Santa and a struggling pastry chef in 2017's The Sweetest Christmas. (She does; her favorite thing to make is "Sweet Potato Pie with white sweet potatoes, homemade whipped cream, and a lot of vanilla and vanilla beans—it's sooo good," she says.)
But others approached with stories that gave Chabert, who stars in this year's Christmas in Rome (her eighth such movie for Hallmark), a whole new appreciation for just how much the festive films mean to viewers. "People came up and started crying, telling me how they lost a family member or were going through a difficult health crisis and these movies encouraged and uplifted them," Chabert says, noting that in many of the photos she took with fans, she herself had tears in her eyes because she was so moved by their stories. "I knew Hallmark has a special way of touching the heart, but I never quite realized how much impact they have on people in a personal way."
Impact is one word for it; obsession is another. Over the past decade, and especially in the past few years, Christmas movies have evolved from something to put on in the background while you wrap presents, into a full-fledged programming event with networks—principally Hallmark and Lifetime, and increasingly Netflix—squaring off against each other in the race to spread Christmas cheer one sappy, predictable holiday happy ending at a time. |
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