The Bollywood superstar shares her ethos around beauty and how her upbringing is helping her carve out a unique niche in the wellness industry.
| My Beauty DNA: Deepika Padukone | In 2021, Deepika Padukone announced her plans to launch a lifestyle brand (name still under wraps) that will be "rooted in India." While the concept will eventually extend into a wellness platform—reflecting Padukone's passion for a holistic approach to health—the company will first launch with science-backed beauty and skincare products, available online worldwide, beginning this summer. Here, the actress and entrepreneur shares the journey that led her to founding the concept, the brands she feels inspired by, and why she believes India is on the precipice of a wellness revolution.
My first experiences with beauty were seeing my parents get ready for an evening out. Being that 6-year-old kid who's hanging by the door and watching them put on their finest. I'd see my mother do her beautiful eye makeup and apply her lipstick. I'll never forget those visuals. Then, when I was older and in school in Bangalore, we'd have plays or "fancy dress" competitions and my mom would take that lipstick and put it on my cheeks—a couple of dots on either cheek and smudge it out to give me that flushed look. Those really are my fondest memories of beauty: having my mother dress me up. She's my starting point and inspiration for everything I do in beauty and fashion.
My mother and grandmother taught me "less is more." Somehow, I feel like they never had to spell it out for me, but just in the way that I saw them carry themselves and conduct themselves. It was always elegant. | | | | | |
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