Táche founder and CEO Roxana Saidi details how delving into her pistachio milk venture helped her soul heal from five subsequent tragedies.
| | Startup Life Helped Me Recover From a Year of Insurmountable Loss |
When I launched my company, Táche, at the end of 2020, little did I know what lay in the months ahead. Launching a business in the throes of a pandemic was already challenging, but the events that followed placed my personal and professional lives on opposite ends of the survival spectrum. Statistics on the survival rate of startups aren't promising: According to the 20 percent of new businesses fail in the first year of operation, and 45 percent fail in the first two. Layer a pandemic and childcare crisis on top of those grim numbers and the odds of success are slim to none. I had time to reflect on those abysmal stats between 2015 and 2020, when Táche was in stealth-build mode. An oversaturated market, the challenge of finding a willing manufacturer, and the exorbitant amount of capital required were all reasons that a new pistachio milk company might fail in year one. But I was up for the challenge. |
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"You don't want to look at yourself in the mirror and be shocked at what you see because you're so used to masking it." |
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Moms have plenty to be fired up about this year. |
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The story is pretty funny, NGL. |
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She discussed it with Jamie Lee Curtis. |
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